Leadership Team

CPG’s Leadership Team has educational qualifications and business experience to organize, lead and direct a best-in-class, woman-owned small business. This team has been worked together for more than a decade. Their combined experience has created a company with the talent and vision to identify problems and propose solutions that apply an in-depth understanding of the military education and training processes, and an ability to analyze contemporary problems using systematic, scientific methods and analytical tools.

William A. Ross

Founder & CEO

Bill Ross’ decision to establish CPG stemmed from the urgent need for decision-centered solutions to organizational and human performance challenges. Bill brings a background of over 30 years’ experience in training system design, system development and performance assessment to CPG. He combines extensive experience in training and simulation, with a broad background in the application of cognitive task analysis methods to sharpen human performance. He also has over 15 years of experience applying cognitive systems engineering for the Army Research Laboratory, Army Research Institute and Office of Naval Research as part of advance concept technology demonstrations and applied research. Prior to founding CPG, Mr. Ross was a Principal Scientist for Applied Research Associates, Inc. where he developed methodologies for knowledge elicitation of mission critical decision tasks that supported military training, leader development, and human-computer interface design. He has completed his MBA and pursued doctoral studies in Organizational Design and Education at the University of Kansas, where he studied under Dr. Kenneth MacKenzie and Dr. Valerie Janesick. He has also earned a Masters Certificate in Project Management from George Washington University. Mr. Ross has authored a number of scientific papers and research articles on the use of cognitive approaches to training and assessment for small unit leaders. His contributions to decision making training and assessment have contributed significantly to improved cognitive readiness within the Land Forces.

Jennifer K. Phillips

Founder, COO & Senior Scientist

Jennifer Phillips brings over 20 years of experience conducting research and developing applications in the area of human cognition and naturalistic decision making. Her research interests include skill acquisition, cognitive performance improvement, and the nature of expertise. She has applied her research to the development of several decision-centered training interventions. She has extensive experience conducting cognitive task analysis to model expertise, and generating training requirements and learning objectives. Ms. Phillips has developed decision making training scenarios at all echelons of military command and using a range of media, including web and computer-based simulations. She has also studied the role of instructors as facilitators of the learning process, and has developed instructor guides and train-the-trainer workshops to ensure a focus on the cognitive elements of decision making. In addition, she has developed assessment measures and conducted evaluation studies to determine the effectiveness of training interventions for improving cognitive skills. Prior to founding CPG, Ms. Phillips was the Chief Executive Officer for Cognitive Training Solutions where she led and coordinated efforts in the decision making and human performance areas. Ms. Phillips received a B.A. in Psychology from Kenyon College in 1995 with Highest Honors and Distinction in Cognitive Psychology Research. She regularly presents at conferences and authors technical reports and project presentations.

Karol G. Ross

Founder, Chief Scientist

Dr. Karol Ross’ experience spans 30 years of military research in the areas of expertise, especially tactical thinking, training cognitive skills, and assessment. Dr. Ross has participated in and led research efforts in the areas of describing skilled performance and expertise, and developing and documenting naturalistic models, methods, and metrics. Prior to joining CPG, she worked for the USMC in support of research and development programs for counter-improvised explosive device (C-IED) cognitive training, with the U.S. Army Field Artillery School in the development of a Personal Computer (PC)-based simulation for training adaptive thinking skills, and the U.S. Army Training and Doctrine Command in its Army Experiment series. Dr. Ross has conducted work in cross-cultural competence modeling and assessment in separate projects for the U.S. Army Research Institute and the Defense Equal Opportunity Management Institute. She has conducted research to develop assessment tools for cognitive skills related to counter-IED performance, and she has supported the development of a training product for performance in Joint, Interagency, Intergovernmental, and Multinational operating environments. Dr. Ross earned a Ph.D. in Experimental Psychology from the University of Tennessee. She regularly presents at conferences and authors technical reports and project presentations.